Believe it or not, a large percentage of dry cleaners still don’t have a website. In today’s day and age can be a near fatal mistake for your business. The internet is rapidly changing the way business is done and if you still don’t have a website you are very quickly being left behind. Let’s [...]
Category: "Dry Cleaning Marketing"
Video – My Biggest Marketing Mistake In The Dry Cleaning Business
We all make mistakes in business right? One key to being successful in business is learning from those mistakes… Unfortunately I had to learn this marketing mistake in both my dry cleaning businesses. Hopefully after watching the video you can learn from my mistake and not run into the same problems in your dry cleaning [...]
Dry Cleaner Marketing – The Straight Door Knocking Method
In the previous article we talked about the bag drop method and listed out the pro’s and con’s to this form of marketing. If you haven’t read that article go do that first and then come back to this one. We are working off the premises that if you can’t get customers you have NO [...]
Business or Residential Customers Where to Start?
A common question I get is… When Starting Your Dry Cleaning Route Business, Should You Target Residential Customers Or Business Customers (Office Buildings) First? The most important part to understand is that there isn’t a right or wrong answer here… Really, simply just getting started is the best place to start… But if you want [...]
How To Get Route Customers: Part 1 – The Bag Drop Method
Getting route customers can seem deceptively simple… How hard can it be right? You are offering a FREE pick-up and delivery service… Well I have news for you this may be the hardest part of the whole business, as it is with almost any business. If you can’t get customers you have NO chance at [...]
Where Do You Buy Dry Cleaning Laundry Bags From?
I have personally bought bags from two different companies over the last decade or so. The first company I used is The Bag Lady 1-800-Bag-Lady Her bags are of a high quality and on average will last for years. Last time I purchased from her we paid about $3.50 per bag plus shipping. The $3.50 [...]